Back in June we commissioned an independent market survey carried out on our behalf by Entertainment Media Research. We presented a summary of this research this week at the “Who Is In Control” conference in Reykjavik. Here is a copy of the presentation: Market Research presentation
There are a number of interesting points to note and conclusions to draw. In particular: the implications for ISPs are that an MSP service bundled with broadband access would reduce customer acquisition costs and reduce churn; and music fans are prepared to pay a significant premium to vanilla broadband for unlimited legal access to music.
If we extrapolate from the findings of the survey it appears that there is market of more than £250 million p.a. in the UK alone for the MSP service.
[...] qual o grau de receptividade do seu serviço junto dos fãs de música, a MSP encomendou um estudo de mercado à EMR. Dos 800 britânicos inquiridos 75% afirmou que o Playlouder era uma grande ideia, 61% que [...]